Your Certified
CAREER GUIDE
RIG THE GAME IN YOUR FAVOR.
The old school to career model doesn’t cut it. Go to college, work hard and you’ll be successful isn’t a complete formula in this economy. There’s more people with college degrees, which means more competition, and more worthless majors. There are well-paying jobs that don’t require a 4-year college degree, which means you don’t have to go to college, and you don’t have to wait two or even four years to start making money to help your family.
AI has entered the chat, which means some entry level, “just get your foot in the door” jobs are never coming back (in publishing, finance, legal) and the jobs you want require a knowledge of how to collaborate with AI …meaning how to use the data to make decisions, how to check behind the algorithm to confirm it considered all the key factors, or how to coordinate with the machine to deliver a product or component.
And There are individual factors that work hard, go to college, and you’ll be successful career formula doesn’t take into account too.You’ve heard your network is your networth, but you rarely hear insights into the people skills you need to build or maintain one. You’re done with workshops about the importance of public speaking and communication skills, without practice on how to promote yourself as a qualified candidate during an initial interview, how to introduce yourself to colleagues during an internship so they immediately recognize your professional value, or how to ask questions about additional opportunities or how you can improve your chances of being hired without seeming pushy or desperate.
Meet Lawrese Brown
I’m Lawrese Brown, an author, career coach, trainer, former adjunct professor, and PhD candidate hell-bent on guiding students and professionals toward the actions that truly matter to career fulfillment and success.
I know what it’s like to network my way into a position, and to take a position just to get my foot in the door. I know what it’s like to be promoted due to a job well done and to be let go due to office politics. I know what it’s like to be a celebrated first-time manager over a team of twelve and what it’s like to have a manager that doesn’t like you, won’t invest in you, and will actively sabotage you no matter how well you perform. I know what it’s like to make 6 figures at a job and I know what it’s like to make 6 figures in business.
I’ve written, coached and strategized with others through achievements and disappointments.
KNOWING THE GAME - BEING A SCHOOL TO WORK EXPERT - IS ABOUT
REFINING YOUR STRENGTHS AND DEMONSTRARTING THE BUSINESS AND PEOPLE SKILLS THAT EMPLOYERS DEMAND IN TODAY’s JOB MARKET.
You don’t need to be special. You need to be capable and willing to play the game at every level.
Why This Matters
You’re also tired of hearing how this generation doesn’t want to work, without someone asking how many jobs, internships, or straight up conferences you’ve been too. You’re not afraid of effort or putting in additional work, you’re confused why you’re efforts aren’t paying off.
You want to know what truly matters for playing and winning Today’s career game or to successfully land an opportunity at a company in a growing industry, with a path for growth, and a chance to acquire new skills.
SKILLS/COMMUNITY/RECEIPT
(Become a School-to-Work Expert)
SKILLS
Understand the business skills and confidently demonstrate the people skills employers value in today’s economy.
COMMUNITY
Initiate and lead the wide range of professional conversations from networking to introducing yourself to new colleagues, to following-up after an event.
RECEIPTS
Differentiate yourself from the crowd and speak to the experiences and accomplishments that really count in your job or industry.
Beginner Career Conversations
DECISION TWO: WHAT’S YOUR FIRST JOB?
JOB SECURITY aka having options requires you to select a job or career that’s growing or in-demand IS KEY TO THE GAME. You are not going to the same job for the rest of your life, or even the same job for the next four years. But being able to secure an opportunity 3-6 months after graduating is the whole point of school.
What’s your choice?
DECISION ONE: WHAT’s NEXT AFTER HIGH SCHOOL ARE YOU WILLING TO COMPLETE?
Completion of a credential is key to the game. Those with some college but no degree or who stop after high school have the most limited job opportunities. What’s your choice?
I am not going to a 4-year college, and I’m still not sure what to do next
Intermediate Career Conversations
DECISION THREE: WHAT OPPORTUNITIES DO YOU HAVE ACCESS TO?
Owning that relevant experience is more important to landing your first job than resilience is a cheat code. Your neighborhood and your networks influence your personal and professional experiences. Access is about location, transportation and social ties. What people skills do you need to build a community of those who know about you?
I Need To Speak With Confidence About My Professional Skills So I Can Build A Network
I Need To Prepare For Commonly Asked Questions In An Interview
DECISION FOUR: WHAT”S THE BEST WAY TO SHOW WHAT YOU KNOW?
Owning that once you get into college it’s not about Academic intelligence but competence is a cheat code. It’s not about your GPA its about being capable or able to comprehend instructions and articles, to analyze results, to investigate a process so that you can repeat it so that you can communicate the reasoning behind your decisions. What projects are most relevant to career goal?
I Know What Motivates Me As Person And I’m Able To Show Results, Now I Need To Translate That Online
I Need A Better Understanding Of Myself And How I Contribute To A Company’s Bottom Line.
ADVANCED CAREER CONVERSATIONS?
Invest In A Custom Strategy Session Or Three Months Of 1 On 1 Coaching.
Hours Office Hours
Every Other Thursday
6pm–7pm
BUY THE BOOK
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BUY THE BOOK ⋆
You’re Smart, Now Get Street Smart.
You’ve done the work. You’re skilled, successful, and respected, but something’s still missing. You want more: more clarity, more confidence, more command in every room you walk into.
This is where Lawrese comes in.
Through her signature Street Smarts consulting, Lawrese helps high-achieving professionals cut through the noise, clarify their power, and level up fast. No fluff. Just real talk and a real plan to help you get what you deserve — whether it’s a promotion, more respect, or a total career pivot.
You’ve mastered the job. Now master the room. Let’s get to work.
Not Feeling College? You’re Not Alone.
I Don’t Have to Go to College is the no-fluff guide for students, career changers, and self-starters who are ready to break the mold and explore high-paying, hands-on paths — without drowning in debt.
This book is for you if:
You learn best by doing, not by sitting in a classroom.
You’re tired of being told college is the only way.
You’ve seen people graduate and still struggle to make ends meet.
You’re ready to explore trades, apprenticeships, entrepreneurship, or fresh career paths that actually pay.
You don’t need a degree to build a powerful life. You just need the right strategy, and this book delivers it.
👉 Grab your copy today and start designing a future that works for you.
Want Your Program to Do More? Start Here.
Lawrese partners with schools, nonprofits, and workforce programs ready to scale their impact. Her consulting goes beyond curriculum — it builds real pathways to power and pay for the people you serve.
This is for you if:
Your team wants stronger outcomes without burning out educators or staff.
You need career prep that actually connects to high-wage, high-demand jobs.
You’re looking for practical, strategic workshops that move the needle — fast.
You want to serve more students, job-seekers, or career changers with less guesswork.
You believe in work-based learning but need better tools to guide it.
From design to delivery, Lawrese builds customized, high-impact programs that get results — for your team and your community.
👉 Let’s design something powerful.
Testimonial/praise/gratitude below:
I came to career coaching in a season of transition—craving more purpose and alignment, but unsure of how to chart a path forward. I had achieved many professional milestones, but something deeper was calling: a desire to work in a way that truly reflects who I am.
Working with Lawrese was exactly what I needed. She created a space where I could reflect honestly, explore possible directions and reimagine what my work could look and feel like. I never anticipated learning so much about how certain personality traits show up in my interactions! She helped me become aware of my default patterns and practice new approaches, clarify my values, reconnect with my confidence and take actionable steps toward a career that sustains both my ambition and my well-being.
Lawrese is exceptionally gifted—intuitive, skilled, clear, creative and deeply understands how to coach the person in front of her. Thank you for doing what you do.